Meat for the Hook is extremely easy to integrate into just about any haunted attraction, regardless of what themes and settings are present. 

The Butcher was killed in a nondescript “accident” opening the doors to integrate him into any existing lore of your attraction. He is also very easy to re-frame as still being alive rather than a spirit, and to then position him as a serial killer, making integration even easier.

If the existing framework of the story is still not giving you the creative freedom you are looking for, The Butcher can be renamed, a new voiceover artist can be used, new lines can be recorded, and even the story completely retooled (within the confines of the existing footage) via voiceover narration and text/copy based changes throughout your ads, website, and beyond.